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Unique Ideas: What Is Hidden Behind the Curtain?

Updated: May 8

Before starting my Pitch Deck Help project, I was constantly getting mad on my competitors who were either already offering services I was planning to, or even worse, were offering products that I did not even think of! That would mean, if I would offer the same as they do, it would look like I am stealing their ideas! But stealing from competitors was out of the question for me! I had to come up with my own, unique ideas! The time was passing I was not launching this project due to the lack of my own, 100% original approaches to pitching. This was extremely frustrating for me.

This situation continued until one day after I discovered another successful project of my competitor and was completely discouraged, my wife decided to help me. She found a book on the internet which worked wonders :-)

The title was “STEAL like an artist” by Austin Kleon! STEAL!!! Can you imagine my reaction? :D Stealing was something that I, as a scientist, found absolutely unacceptable and inappropriate. But the book had excellent references so I decided to give it a try. I must admit, this book had completely changed the way I looked at certain things. As a result, I finally started offering my pitch related services, created my website, and now offering pitch help for startups and other professionals. Not more and not less than that! I will add the link to the book at the end of this post.

"Nothing is completely original… All creative work builds on what came before... If we're free from the burden of trying to be completely original, we can stop trying to make something out of nothing, and we can embrace influence instead of running away from it." says the author.

This was exactly what I needed to hear to start moving forward. What surprised me the most, that apparently many remarkable people such as Pablo Picasso, Coby Bryant, and even Steve Jobs were of the opinion that every art is basically about “stealing” ideas of others and transforming them into unique creations, completely different from those from whom they were “stolen”. Later I found out that this strategy is well known among artists! It’s a pity that the rest of us have to suffer a lot more while trying to come up with our 100% original ideas.

But how this idea impacted my situation? Well, I started to perceive my competitors as my teachers, not rivals. Instead of getting upset because of their success, suddenly, I was so happy that I actually found successful people from whom I can learn so much!! By combining this knowledge with MY OWN experience, I finally started this project! And you should know that only by adding YOUR OWN experience, your creation becomes truly authentic.

So, go ahead and use this strategy in your pitch, presentation or anything else you are going to create.

And if you still feel awkward about using other people’s ideas, you should know that they too used ideas of other people, whose ideas were actually “stolen” too!

P.S. The idea of this post was kindly “stolen” from the book “Steal like an artist” ;-)

P.P.S. Find the book here and feel free to share this info with people who might be interested in this topic.

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